When it comes to the rich tapestry of Donegal’s history and heritage, few names shine as brightly as Magee. Nestled in the heart of Donegal Town, this family-owned brand has been weaving its way into the lives of locals and visitors alike for over 150 years. Magee of Donegal is not just a name; it’s a story—a celebration of Irish tradition, creativity, and enduring quality.
The Origins of Magee
Founded in 1866, Magee began its journey as a humble shop selling handwoven tweeds, crafted by local weavers in cottages dotted across Donegal. It was more than a business—it was a community. The rugged Donegal landscape, with its rolling hills, crashing waves, and ever-changing skies, inspired the distinctive colours and patterns that have become synonymous with Magee tweeds.



Craftsmanship at its Core
What sets Magee apart is its unwavering commitment to craftsmanship. Every piece of fabric is a testament to meticulous attention to detail and an appreciation for the artistry of weaving. The use of natural fibres like wool and linen ensures that each creation is as sustainable as it is stylish, blending traditional techniques with modern innovation.
Magee’s tweeds are not just fabric; they’re a slice of Donegal’s soul. The colours mirror the heather-strewn hills, the deep greens of the forests, and the blues of the Atlantic. It’s this connection to the land that makes Magee truly unique.
A Modern Twist on Tradition
While Magee’s roots are firmly planted in heritage, the brand is anything but stuck in the past. Over the years, Magee has evolved to include a full range of men’s and women’s clothing, from tailored suits to casual knitwear and outerwear. They’ve masterfully blended the old with the new, creating pieces that are timeless yet contemporary.
Their flagship store in Donegal Town is a treasure trove for anyone seeking quality Irish craftsmanship. Whether you’re shopping for a classic Harris Tweed jacket, a cozy wool scarf, or even homeware, every item carries the unmistakable Magee touch.
Sustainability at Heart
Long before sustainability became a buzzword, Magee embraced slow fashion. Their commitment to ethical practices, from sourcing materials to supporting local craftspeople, reflects their respect for the environment and the community. By investing in Magee, you’re not just buying a product—you’re supporting a legacy of mindful manufacturing.
An Iconic Irish Brand
Magee of Donegal is more than a clothing brand; it’s an ambassador for Ireland’s rich textile heritage. It’s no surprise that Magee pieces are sought after by people across the globe who want to carry a piece of Donegal’s spirit with them.
Whether you’re a longtime admirer or discovering Magee for the first time, one thing is certain: stepping into the world of Magee is stepping into the heart of Donegal. So, the next time you find yourself in Donegal Town, make sure to visit their flagship store on the Diamond—you might just leave with a piece of history wrapped around your shoulders.
Discover Donegal, Discover Magee
Magee of Donegal isn’t just about fashion; it’s about storytelling. Each thread tells a tale of the land, the people, and the passion that make Donegal so special. Discover Magee, and you’ll discover a part of yourself reflected in the timeless beauty of Donegal’s heritage.